The birthplace of rock 'n' roll and jazz, America's Deep South is a soulful place and is effortlessly charming. You’ll find modern cities and quaint colonial towns bustling with museums and galleries and National Parks featuring canyons, vast stretches of forest, mountains and rivers. On a luxury Deep South holiday, you’ll experience Southern hospitality at its finest.

Nashville is known as Music City as this is where American country and western genres were born. Unsurprisingly, Nashville glitters with the neon hues of countless live-music venues, like the Grand Ole Opry, and there are many museums dedicated to legendary musicians such as Johnny Cash. Other city highlights include a stunning recreation of the Greek Parthenon and nearby National Parks.

Head south to New Orleans, where you’ll discover a happin’ live-music and nightlife scene. The local cuisine reflects the melting pot of the city’s cultures with Caribbean, French and Spanish influences. You can also explore colourful Creole architecture and historical plantations or take a swamp tour via an airboat and cruise the magnificent Mississippi River.

Travel southeast to Atlanta, Georgia’s capital city, where you'll find a thriving modern city with skyscrapers towering over green spaces. This city has over 300 parks and gardens. You can visit world-class museums and art galleries or local theme parks to try thrilling futuristic roller coasters.

For the ultimate shopping experience, head to Lenox Square Mall. With more than 200 exclusive stores spread across two floors, you’ll find plenty here to satisfy any shopping addiction including renowned designers like Louis Vuitton, Cartier and David Yurman.

Deep South family holidays

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