Sprawling shopping malls. Soaring skyscrapers. Iconic sights. New York doesn’t do things by halves. Its newest attraction, the NFL Experience, continues that trend in the heart of Times Square.   

Don’t know your quarterback from your wide receiver? That’s fine, no knowledge of the game is required. This caters for both the NFL newbies and the hardcore fans. With a 4D cinema, interactive challenges, virtual technology and other fancy-sounding things, its ideal for thrill seekers of all ages. The idea is that you go on a journey from being a fan, to a player, to a Super Bowl champion. 


4D Cinema

Let’s start with the swanky 4D cinema. This is as close as you can get to being on the field playing, without actually doing it. You’re not likely to be taken out by a crunching defensive tackle, either. So, in some ways it’s even better than the real thing. Throughout this 15-minute ride, your seat moves to the rhythm of a pro footballer as you weave and duck the challenges in front of you.


The 32 & Equipment Room

Stock up on your knowledge at The 32, where over 20 touchscreen stations offer information on all the 32 NFL teams. After picking your favourite, you can suit up in their kit using visual effects and Kinect technology. 

Game Plan

By now you should be in the psyche of a pro footballer, which is where Game Plan comes in. After being given instructions from a hologram of an NFL coach, put your new tactics into practice with a virtual reality experience. 

Quarterback Challenge

It all boils down to the Quarterback Challenge. For those who don’t know, the quarterback is the leader of the team, the most important position on the field. If you can pick out a pass to the receiver, the Super Bowl is yours. Your speed and accuracy will even be tracked and compared against the world’s best quarterbacks. 

Super Bowl Champion

Emerging victorious (hopefully), celebrate with the Super Bowl trophy and get a photo with it. Your ‘touchdown dance’ might even end up on a billboard on Times Square. Dabs at the ready.


The attraction’s opening date is from the 15th of November and will be available from 09:00 till midnight, 365 days a year. 


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